SCUTTLEBUTT in slang usage means rumor or gossip, deriving from the nautical term for the cask used to serve water (or, later, a water fountain). The term corresponds to the colloquial concept of a water cooler in an office setting, which at times becomes the focus of congregation and casual discussion.
"Promote the shows you're in because this is how people know where they can support the arts."
You, they cheer, when you are on stage. Fans support the arts.
Don't you like being adored? I know I do- I mean, after all, we are entertainers. So promote the shows you are in, to make it easier to be an entertainer. This is a part of our job. Self promotion off stage and on. This is an easy way, we as performers, can support the arts, by promoting our shows, getting more fans and of course and always- make the art we love to put on stage.
But if you don't promote the shows you are in, then there's no real reason for me as a producer to hire you unless your fan base is a direct result of my company, and even then, promoting shows makes sure that your die hard fans have the opportunity to adore you.
Most organizations expend a lot of their resources - time, money, and energy - on events and conferences. An event allows you to really engage with your stakeholders and audience both in real life and, if you're savvy, online.
So how can you best use Facebook and Twitter to get people to attend your event? Here's a list of steps to take before, during, and after.
Consider a Facebook campaign specifically for your event. Facebook, Twitter and LinkedIn all offer good methods to target the right people to attend your event with paid social.
When someone registers for your event, encourage them to share that they're participating on Twitter and Facebook. "Make it easy by including a 'lazy tweet' - a link with a pre-populated tweet including the desired copy and hashtag - for people to share instantly in order to maximize your social reach before the event," writes Taylor Carrado at Hubspot.
"Pick an event hashtag that's short, and ideally, unique to your event," writes Andy Crestodina on the Orbit Media Blog. "And always, always use this hashtag in every tweet and post."
Pre-event Tweet ideas:
Create a `.
"Whether it's a picture with your founder, a backdrop, or a 'step and repeat,' encouraging your attendees to take pictures during the event and share them in social media, whether through Instagram or Twitter, is a great way to engage your outside audience. Just make sure you encourage them to include your event hashtag so you can track your total reach!"
During your event, post on Facebook, Twitter and LinkedIn about what's happening - and remember to always use your event hashtag. Share pictures, videos, quotes, or key takeaways.
Follow up with content from the event. And remember to thank everyone.
"Show your gratitude after the event by thanking the speakers, sponsors and attendees in follow up tweets and posts. This is good for networking," says Crestodina. "Put a few of your best photos on Facebook and Google+. Be sure to tag and mention people... In the days after the event, listen for tweets, mentions and blog posts from others. Hopefully, the hashtag makes this easy. When you see these mentions, share them."