"The Scuttlebutt"

SCUTTLEBUTT in slang usage means rumor or gossip, deriving from the nautical term for the cask used to serve water (or, later, a water fountain). The term corresponds to the colloquial concept of a water cooler in an office setting, which at times becomes the focus of congregation and casual discussion.

LV - NYC - Orlando

LV - NYC - Orlando

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Promote The Shows Your In

April 11, 2018
"Promote the shows you're in because this is how people know where they can support the arts."

You, they cheer, when you are on stage. Fans support the arts.

Don't you like being adored? I know I do- I mean, after all, we are entertainers. So promote the shows you are in, to make it easier to be an entertainer. This is a part of our job. Self promotion off stage and on.  This is an easy way, we as performers, can support the arts, by promoting our shows, getting more fans and of course and always- make the art we love to put on stage.

  • Promote the shows you're in so that they sell out.
  • Promote the shows you're in so that we know how to see you do work you're proud of.
  • Promote the shows you're in because this is how people know where they can support the arts.
  • Promote the shows you're in so that you are doing an awesome whammy of supporting the arts.
  • Promote the shows you are in so that shows are well attended- hopefully raising the pay grade in your industry over time.
  • Promote the shows you are in- this is how you get more fans.  Fans come to see you, they support you, they cheer when you are on stage. Fans support the arts.
  • And Promote Everyone that helps you get there: stage managers, music, lights, locations, photographer/videographers; most of whom aren't paid, but do it for the love of art.

But if you don't promote the shows you are in, then there's no real reason for me as a producer to hire you unless your fan base is a direct result of my company, and even then, promoting shows makes sure that your die hard fans have the opportunity to adore you.

Most organizations expend a lot of their resources - time, money, and energy - on events and conferences. An event allows you to really engage with your stakeholders and audience both in real life and, if you're savvy, online.

So how can you best use Facebook and Twitter to get people to attend your event? Here's a list of steps to take before, during, and after.

Before the Event

Consider a Facebook campaign specifically for your event. Facebook, Twitter and LinkedIn all offer good methods to target the right people to attend your event with paid social.

When someone registers for your event, encourage them to share that they're participating on Twitter and Facebook. "Make it easy by including a 'lazy tweet' - a link with a pre-populated tweet including the desired copy and hashtag - for people to share instantly in order to maximize your social reach before the event," writes Taylor Carrado at Hubspot.

"Pick an event hashtag that's short, and ideally, unique to your event," writes Andy Crestodina on the Orbit Media Blog. "And always, always use this hashtag in every tweet and post."

Pre-event Tweet ideas:

  • Registration opens
  • Early-bird registration is ending soon
  • Countdown: "Just X days until the event!"
  • Reminder of time and location
  • Thank your sponsors (mention sponsors)
  • "Just saw Jane's presentation. Wow!" (mention speakers)
  • "See you at the event!" (mention registrants)
  • Thanks for sharing, posting and re-tweeting (mention anyone who shared)
  • Tweets with a testimonial quotes about a speaker (find these on LinkedIn)
  • Tweet to the pre-event blog post using a quote from the interview (mention speaker)

During the Event

Create a `.

"Whether it's a picture with your founder, a backdrop, or a 'step and repeat,' encouraging your attendees to take pictures during the event and share them in social media, whether through Instagram or Twitter, is a great way to engage your outside audience. Just make sure you encourage them to include your event hashtag so you can track your total reach!"

During your event, post on Facebook, Twitter and LinkedIn about what's happening - and remember to always use your event hashtag. Share pictures, videos, quotes, or key takeaways.

After the Event

Follow up with content from the event. And remember to thank everyone.

"Show your gratitude after the event by thanking the speakers, sponsors and attendees in follow up tweets and posts. This is good for networking," says Crestodina. "Put a few of your best photos on Facebook and Google+. Be sure to tag and mention people... In the days after the event, listen for tweets, mentions and blog posts from others. Hopefully, the hashtag makes this easy. When you see these mentions, share them."

Yours truly, Griffin Cloudwalker
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